Cadbury was founded almost 200 years ago by John Cadbury who was a philanthropist. He was hugely influential in social reform and helped transform society and industry in Victorian Britain. His sons shared his ideas and when they took over they built a factory in Bournville, on a greenfield site four miles from Birmingham.
Their ideas for housing with gardens and green spaces, easy access to canals, roads, trains and clean running water transformed the Cadbury brand, it became a brand for the British public who not only enjoyed the products but were also proud to be workers. The company had changing rooms, affordable well built semi detached homes, fields next to the factory where workers were encouraged to play cricket and football, and the girls had a playground, all the staff had access to a kitchen.
Cadburys has remained popular ever since, however it entered the new year with a take over bid from american giant Kraft. This has lead to the company no longer being British and the civic pride felt by the British residents and employees has been lost. It is still uncertain what will happen to the trust or the museum on the Bournville site, but it is clear that Cadburys has become lost forever and is now a memory.
Heritage does not stand out in society until it becomes threatened or extinct when a persons intrinsic value can then be seen. More should have been done to help keep Cadburys British.
The Trust needs to ensure that the area remains a green site and developers dont damage it anymore than the takeover. The morals behind the company must be upheld and ensured for the future, we can not let all of the Cadburys trust disapear.
Their ideas for housing with gardens and green spaces, easy access to canals, roads, trains and clean running water transformed the Cadbury brand, it became a brand for the British public who not only enjoyed the products but were also proud to be workers. The company had changing rooms, affordable well built semi detached homes, fields next to the factory where workers were encouraged to play cricket and football, and the girls had a playground, all the staff had access to a kitchen.
Cadburys has remained popular ever since, however it entered the new year with a take over bid from american giant Kraft. This has lead to the company no longer being British and the civic pride felt by the British residents and employees has been lost. It is still uncertain what will happen to the trust or the museum on the Bournville site, but it is clear that Cadburys has become lost forever and is now a memory.
Heritage does not stand out in society until it becomes threatened or extinct when a persons intrinsic value can then be seen. More should have been done to help keep Cadburys British.
The Trust needs to ensure that the area remains a green site and developers dont damage it anymore than the takeover. The morals behind the company must be upheld and ensured for the future, we can not let all of the Cadburys trust disapear.
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